Liberatore's Ristorante Web-First Brand Shift

This project is a concept for a web-first rebrand of Liberatore's Ristorante, a family-owned chain of Italian restaurants in the Baltimore area. This rebrand focuses on the fresh ingredients and farm-to-table concept present in the restaurant's dishes. Through a simple, earthy color palette, focused art direction for photography, and elegant, modern type, the rebrand establishes the restaurant's ingredients-first take on traditional Italian cuisine in desktop
and mobile formats.